'Liking' an article online may mean less time spent reading it

When people have the option to click 'like' on a media article they encounter online, they spend less time actually reading the text, a new study suggests. In a lab experiment, researchers found that people spent about 7 percent less time reading articles on controversial topics when they had the opportunity to upvote or downvote them than if there was no interactive element.

from Top Technology News -- ScienceDaily https://ift.tt/3cPFVYn